EVWire brief: Tesla is advertising in Australia via a sponsored article on CarExpert that pitches fleet electrification to small and medium businesses. This was also highlighted by Samantha George, the Key Account Manager in the Tesla team working with fleets across Australia. EVwire.com is the first to report on this new advertising form from Tesla, a company notoriously avoiding advertising at large.
Per our research via SimilarWeb, the CarExpert.com.au website gets around 3 to 6 million monthly visits, with 76.7% of the traffic coming from Australia.
The sponsored article promotes Tesla for Business software and services alongside Model 3 and Model Y, highlighting total cost of ownership claims and integrated fleet management tools.
lots of Tesla pics from all angles on the article
Tesla also outlines how they have played a key role in some legislative incentives for the electric business fleets, such as the Electric Discount Bill, which introduced FBT exemptions that made EV adoption more financially attractive for companies.
The feature claims that, as of mid-2025, Tesla has about 740 Supercharger stalls in Australia, equating to ~25–40% of national DC fast charging plugs.
Tesla shared two examples of fleets already transitioning to Tesla:
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